As he personalized his address, his language resonated with the audience. defense and foreign policy.īy focusing on these rhetorical patterns, this paper shows how President Obama shifted foreign policy from Cold War antagonisms to a shared and rational understanding of mutual self-interest. These three patterns are fundamental to a rhetorical strategy that tries to define and legitimate U.S. When addressing the risks people face, it helped to clearly identify the necessary goals. By focusing on a humanitarian mission, he reformulated central premises about the nature of national security. Third, Obama employed a dramatistic perspective (See Hollihan 1986, p. 14), he eschewed Cold War premises of good versus evil. In constructing “reality” based on “orientational metaphor” (Lakoff & Johnson 1980, p. Obama attempted to present a combination of egalitarianism and pragmatism to a world that had fundamentally changed. Second, metaphor is used to establish the defiant political reality that reflects Americans’ conceptions of themselves and their global responsibility. This showed part of his effort to act on his interpretation of the information found in the executive branch. First, Obama framed the circumstances or the situations to which the post-September 11 foreign policy responded (See Stuckey 1995, p. To build rapport and a strong sense of camaraderie, Obama made use of three rhetorical factors. policy actions in the post-September 11 world? What rhetorical methods did Obama use to present U.S. to the Nuclear Non-Proliferation Treaty (NPT) anti-proliferation rule, Obama brought “a new climate in international politics” (King Jr. Obama called for a new roadmap to strengthen the international regime on nuclear non-proliferation. foreign policy from unilateralism to multilateralism. He directed listeners toward the small actions they could take immediately to help his cause, which was a shift of U.S. His vision inspired audiences, helped build momentum, and created a sense of importance and urgency to undertake future actions. “he peace and security of a world without nuclear weapons” was a vision held out by President Barack Obama in Prague on April 5, 2009.
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